Who Eats Chestnuts — and How? Global Chestnut Consumption Habits and Trends

Chestnuts are enjoyed all around the world — roasted on the street, blended into desserts, or processed into ready-to-eat snacks. But different countries have very different chestnut habits. Understanding these consumption trends can help processors, exporters, and equipment suppliers better serve their markets.

Regional Chestnut Consumption Styles

China – Seasonal Snack & Gift Item

• Chestnuts are widely eaten as roasted street food in autumn and winter.

• Also popular in ready-to-eat packs (peeled or roasted), especially during Chinese New Year as festive snacks.

• Increasing use in confectionery, porridge, chestnut paste buns.

Japan – Premium Sweets and Tradition

• Chestnuts are a key ingredient in traditional sweets like wagashi, and marron glaces.

• High expectations for taste, shape, and color — many chestnuts are imported and carefully processed.

South Korea – Frozen and Ready-to-Eat

• Popular products include peeled frozen chestnuts, chestnut drinks, and vacuum-packed roasted chestnuts.

• Often sold in supermarkets as healthy snacks or side dishes.

Italy – From Festivals to Flour

• Chestnuts are deeply rooted in Italian culture, especially in mountain regions.

• Used in festivals, breads, cakes, pasta, and chestnut flour.

Turkey and the Middle East – Growing Interest

• Turkey consumes roasted chestnuts in winter and processes them into paste and sweets.

• Middle Eastern markets are increasing demand for vacuum-packed and peeled chestnuts.

Key Consumption Trends (Global)